Robin Robinson is a leading sales and brand strategist for emerging spirits companies, known for his unique ability to turn storytelling into traction in the U.S. market. Through his boutique consultancy, Robin Robinson LLC, he helps brands build what he calls the “Narrative Arc”—a compelling story that works not just for consumers, but for every level of the U.S. three-tier system. It’s a story designed to sell product.

With a deep background in spirits education, Robin is also one of the country’s most sought-after whiskey instructors. He teaches the longest-running whiskey class in the U.S. at New York's Astor Center, is a regular judge at top international spirits competitions, and has authored two books on whiskey—The Complete Whiskey Course and the forthcoming The History of Whiskey in 100 Bottles.

Robin’s work blends education, sales training, and sharp market analysis. He specializes in helping sales teams become true consultants, not just order-takers, and in preparing new brands to succeed across sales, marketing, and distributor channels.

Whether teaching a master class, building a go-to-market plan, or roasting the spirits industry in his traveling “Whiskey-Tainment” tour, Robin brings knowledge, humor, and hard-earned insight to every conversation.